Monday, August 24, 2020

Question Set on Oceans and Freshwater Ecosystems Essays

Question Set on Oceans and Freshwater Ecosystems Essays Question Set on Oceans and Freshwater Ecosystems Essay Question Set on Oceans and Freshwater Ecosystems Essay Look into the primary sorts of freshwater biological systems. Name and portray the significant zones of a run of the mill lake or lake. All freshwater frameworks are moderately unadulterated and have barely any broken up salts. Sorts of freshwater frameworks incorporate surface water, waterways, streams, lakes, lakes, wetlands, and groundwater. The entirety of the frameworks are situated on and in various pieces of the earth. They are all in the 3% of freshwater frameworks on earth. The zones of a lake are the littoral zone, the liniment zone, the significantly zone, and the benthic zone. 2. Portray three advantages and three expenses of damming waterways. What specific ecological, wellbeing, and social concerns has Chinas Three Gorges Dam and its supply raised? Advantages incorporate forestalling floods, giving drinking water, and encouraging water system. Expenses of dams incorporate costs, easing back of waterway streams, and disintegration of flowing swamps. Numerous individuals were dislodged from their homes, flowing swamps disintegrated, and numerous toxins were caught in the repository. 3. For what reason do the Colorado, ROI Grandee, Nile, and Yellow Rivers currently delayed to a stream or run dry before arriving at their deltas? It is consequence of our preoccupations and our utilization. We are pulling back surface water at an impractical rate. 4. Name three significant sorts of water poisons, and give a case of each. Rundown three properties of water that researchers use to decide water quality. Supplement contamination is from composts, ranches, sewage, gardens. There are pathogen and waterborne illnesses (microscopic organisms contamination). There is likewise warm contamination. Three markers are natural pointers, synthetic markers, and physical markers. 5. What are some anthropogenic wellsprings of groundwater contamination? A few wellsprings of figment are pesticides, nitrates, and pathogens like Escherichia coli 6. Portray how drinking water is dealt with. Our water is synthetically rewarded, separated, and sterilized. 7. How does a septic framework work? Underground septic tanks separate solids and oils from squander water. Water channels into a channel field where organisms break down the toxin. Strong waste is intermittently siphoned out and landfill. 8. Depict and clarify the significant strides during the time spent wastewater treatment. By what method can fake wetlands help such treatment? Screens and the coarseness tank. The essential clarifier. Air circulation bowl. Auxiliary clarifier. Sifting and purification. Microorganisms deteriorate the rest of the toxins in fake wetlands. 9. Looking for Solutions p. 429-430 Answer three out of six inquiries. Compose the quantities of the inquiries you are replying. #l : We can decrease agrarian interest for water by lessening the measure of yields we develop yearly. We can decrease family unit utilization by killing spigots, cleaning up, and flush toilets once in the wake of utilizing it. We can decrease mechanical employments of water by not accepting filtered water. #2: Desalination will expel the salt from seawater or water Of unique quality. Two strategies incorporate refining (vanishes and consolidates sea water) and converse assimilation (powers water through films to sift through salts. Since the land is bone-dry so there isnt much water accessible. #5 1 would apply water limitation like the ones we had during the NC dry spell. Individuals won't have the option to water gardens and wash vehicles. I would advance family unit water protection. I would attempt to do both in such a case that we lower the amount we use however we secure more gracefully then we will have water when we truly need it. Section 16 1. What extent of Earths surface do seas spread? What is the normal saltiness of sea water? How are thickness, saltiness and temperature related in each layer of sea water? 75% of the earth is shrouded in sea water. Sea water is 96. 5% water and particles of broke up salts. As you go further the saltiness gets higher and the temperature decays. 2. What is causing sea fermentation? What outcomes do researchers anticipate that sea fermentation should realize? The sea is engrossing more carbon dioxide from the climate. The sea surface water may before long become soaked with as much CO as possible hold. When it arrives at the cutoff the atmosphere will quicken. . Where in the seas are beneficial zones of organic movement prone to be found? The photonic zone is the place almost the entirety of the seas essential profitability happens. 4. For what reason are coral reefs naturally significant? How are they being debased by human effect? What is causing the vanishing of mangrove backwoods and salt bogs? Coral reefs are treasure troves of biodiversity. They give a complex physical structure in shallow long distance runners waters. They have experienced coral blanching, a procedure that happens when relevantly kick the bucket or eave the coral, denying it of nourishment. Supplement contamination is additionally an issue. It causes algal development all through the reef. Mangrove backwoods are created for private, business, and recreational employments. Shrimp cultivating is a huge reason for the vanishing Of mangrove woodlands. 5. What is implied by the Great Pacific Garbage Patch? Talk about three manners by which individuals are battling contamination in the seas and on our coasts. Flowing flows bring and trap plastic junk to territories explicitly in the northern pacific gyred from California to Hawaii to Japan. It is the size of Texas.

Saturday, August 22, 2020

Free Essays on Genji Characters

Woman Akashi, Lady of Daughter of a previous commonplace senator turned cleric, she gets one of Genji's optional spouses. Her girl is received by Murasaki and in the end becomes sovereign. Akikonomu (ah-kee-koh-noh-moo) She is the little girl of Prince Zembo and the Lady of Rokujo. She fills in as high priestess of the Ise holy place and later as the chief spouse and ruler of the Reizei head. Aoi is Genji's first and authority spouse. She is the girl of the primary Minister of the Left and sister To no Chujo. She is one of only a handful barely any ladies in the story that is by all accounts resistant to Genji's charms. Aoi is depicted as extremely legitimate. To such an extent, that after her demise, Genji ponders how for every one of these years he could have found in her any blemish (Aoi, 11) She brings forth Genji's child Yugiri, who appears to have acquired her contemplative nature (yet Genji's reviled salacity). Her demise is ascribed to Rokujo's soul. This followed from Rokujo's carriage getting pushed to the back at a parade with Genji as the primary fascination. Princess AsagaoAsagao, Princess (ah-sah-gah-goodness) Daughter of Prince Momozono, who was a sibling of Genji's dad. She is along these lines his first cousin. Her seeks after her every once in a while, however without su FujitsuboFujitsubo (foo-jee-tsoo-boh) An optional however most loved spouse of Genji's dad. She is the sibling of Prince Hyobu, and along these lines the auntie of Murasaki. She is the mother of the Reizei sovereign, who is really Genji's youngster instead of his dad's Genji is the focal character in the Tale. Child of the Kiritsubo Emperor and Kiritsubo, his excellence was unmatched. The Tale is a mind-blowing account and his inheritance. His long lasting companion and adversary is To no Chujo. His loves are various, however the most eminent are Fujitsubo and Murasaki. Higekuro, Prince (hee-geh-koo-roh) His dad was a Minister of the Right. His important spouse is a little girl of Prince Hyobu. His sister Shokyoden turns into the important wi... Free Essays on Genji Characters Free Essays on Genji Characters Woman Akashi, Lady of Daughter of a previous commonplace representative turned cleric, she gets one of Genji's auxiliary spouses. Her little girl is embraced by Murasaki and in the end becomes ruler. Akikonomu (ah-kee-koh-noh-moo) She is the girl of Prince Zembo and the Lady of Rokujo. She fills in as high priestess of the Ise hallowed place and later as the chief spouse and sovereign of the Reizei head. Aoi is Genji's first and authority spouse. She is the girl of the principal Minister of the Left and sister To no Chujo. She is one of only a handful scarcely any ladies in the story that is by all accounts invulnerable to Genji's charms. Aoi is portrayed as exceptionally appropriate. To such an extent, that after her demise, Genji ponders how for every one of these years he could have found in her any defect (Aoi, 11) She brings forth Genji's child Yugiri, who appears to have acquired her diligent nature (yet Genji's reviled lasciviousness). Her passing is credited to Rokujo's soul. This followed from Rokujo's carriage getting pushed to the back at a parade with Genji as the fundamental fascination. Princess AsagaoAsagao, Princess (ah-sah-gah-goodness) Daughter of Prince Momozono, who was a sibling of Genji's dad. She is in this way his first cousin. Her seeks after her now and again, yet without su FujitsuboFujitsubo (foo-jee-tsoo-boh) An optional however most loved spouse of Genji's dad. She is the sibling of Prince Hyobu, and in this manner the auntie of Murasaki. She is the mother of the Reizei head, who is really Genji's kid as opposed to his dad's Genji is the focal character in the Tale. Child of the Kiritsubo Emperor and Kiritsubo, his magnificence was unparalleled. The Tale is a mind-blowing narrative and his inheritance. His long lasting companion and adversary is To no Chujo. His loves are various, however the most eminent are Fujitsubo and Murasaki. Higekuro, Prince (hee-geh-koo-roh) His dad was a Minister of the Right. His central spouse is a little girl of Prince Hyobu. His sister Shokyoden turns into the foremost wi...

Sunday, July 19, 2020

Confused About Successful Jerks Get to Know the Dark Triad

Confused About Successful Jerks Get to Know the Dark Triad Steve Jobs. Travis Kalanick. Evan Spiegel.These three guys have two things in common. The first is that they are all brilliant entrepreneurs who co-founded technology startups that went on to be wildly successful. The second is that they can all be described as jerks.Apple co-founder Steve Jobs is still one of the world’s most praised entrepreneurs to this date, several years after his death. Despite his success as an entrepreneur, Jobs could be a pain in the back. He screamed at employees for the smallest things. He is even said to have stormed into a meeting once and hurled unprintable words at everyone inside the board room.Uber co-founder Travis Kalanick has severally been accused by the media of being sexist, misogynist and exhibiting bad boy behaviors. A venture capitalist passed over the opportunity to invest in Uber because he felt that Kalanick acted like he (Kalanick) was a gift from God.Snapchat co-founder, Evan Spiegel, on the other hand, has also been accused of being a misogynist and a jerk generally. At one time, he was so angry with his parents for not getting him a $75,000 BMW that he cut himself out of family photos.These three are not the only jerks who have risen to successful positions in their industries. Several other incredibly successful entrepreneurs, such as PayPal, SpaceX and Tesla co-founder Elon Musk and Amazon founder have similar reputations.They are all known for pushing their vision about their companies without giving an iota of care about the feelings of their employees or anyone else.This is not only reserved to the tech industry.Donald Trump has been severally referred to as a jerk, but he is the current president of the United States. Kanye West, one of the world’s greatest pop culture icons, has severally been accused of being narcissistic and maniacally egotistic.If you look around you, will notice many more examples of people who are wildly successful despite being jerks. This raises the question:Who is more likely to succeed in life â€" a nice guy or a jerk?In an ideal world, people expect that people with virtuous traits â€" honesty, friendliness, generosity and warmth â€" to be more successful than people with darker traits â€" dishonesty, selfishness, cold-heartedness and hostility.However, we see a lot of successful and powerful people who clearly exhibit the darker traits, lending credence to the popular saying that nice guys finish last.Research cited by the Association for Psychological Science also confirms that jerks tend to be more successful, depending on the particular traits they exhibit.How do you explain this?Well, the success and achievements of jerks are often a result of a concept known as the dark triad. Dark triad personalities have a set of socially aversive traits which, when brought together, confer a great advantage to an individual, increasing their chances of success.WHAT IS THE DARK TRIAD? The dark triad is a concept used in psychology to refer to individuals who ha ve a set of three aversive yet functional personality traits. The three personality traits are narcissism, Machiavellianism and psychopathy.These three traits are spectrum disorders, which means most people show these traits to a certain degree. Those who fall very high on the spectrum in the three traits are usually diagnosed with antisocial personality disorder.On the other hand, those affected by the trio of traits below clinical levels (the traits are there but not enough to be clinically diagnosed as mental illnesses) tend to achieve a lot of success in life.Let’s take a deeper look at the three traits that make up the dark triad.NarcissismThis trait gets its name from the Greek myth of Narcissus. Narcissus was the son of the River God Cephisus and the nymph Liriope. Narcissus was known for his striking beauty.Upon seeing his reflection on a pool, Narcissus falls in love with the reflection and becomes so fixated with his beauty that he ends up drowning in the pool. Just like Narcissus, narcissists are driven by an extreme fixation on themselves.They are selfish, arrogant and boastful. They have a grandiose self-confidence and self-centeredness and desire to always be the object of attention.Narcissistic people also have a great sense of entitlement and believe they are superior to others. They are hypersensitive to criticism and will go to great lengths to ensure that they maintain their image.On the outside, narcissists appear to be very confident. On the inside, however, most of them are very insecure and are constantly looking for things to reinforce their bloated egos. They will lie and deceive to maintain their public impression.They are masters of the ‘fake it till you make it’ philosophy. Their sense of self-importance is so high that they even deceive themselves and believe their own boasts, even when it can be verified that they are overselling themselves.In case their fragile ego is threatened, most narcissists display a lot of anger and aggression in what is referred to as a ‘narcissistic rage’.Unlike normal and healthy self-confidence which is based on a person’s adhered values, accomplishments and respect towards self and others, the self-confidence displayed by narcissists is usually a psychological defense against their intrinsic inadequacies.To help them maintain their public image, narcissists are often charming and charismatic, which makes them socially successful. They are highly motivated to maintain impressions and are undeterred by rejection.Narcissists are also poor at processing shame. They see themselves as perfect people who are better than anyone else and who deserve awards and recognition because of that.They have no problem exploiting others so long as it helps them maintain their grandiose view of themselves.MachiavellianismThis term was derived from the philosophies of Niccolo Machiavelli, a renowned Italian politician and diplomat from the 16th century.In his 1513 book The Prince, Machiav elli argues for the use of trickery and deceit in diplomacy. Machiavellianism, therefore, is a personality trait displayed by people who tend to use cunning and deceit in their social interactions to achieve their goals.As such, Machiavellianism is associated with duplicity, self-interest and a lack of morality. Machiavellians exude a facile social charm which they use to undermine others.Machiavellians are strategic and calculating. They believe that the end justifies the means and have no trouble manipulating others in order to achieve their goals. Manipulation is a trait that is also seen among psychopaths.However, Machiavellians are more future oriented. To them, life is like a game of chess. They always think several moves ahead. They will form alliances and carefully maintain their reputations till they get what they want.Machiavellians don’t trust human goodness. They believe that everyone only thinks about themselves and that depending on others is naïve.Because of this, they are only focused on their own interests and ambitions, giving a higher priority to money and power over relationships. According to Machiavellians, one has to be deceptive to get ahead.They are willing to compromise on values and principles if it helps them to achieve their goals. As part of the exploitative and manipulative strategies, their use charm, confidence and flattery to fool others.They have low empathy and have no qualms about causing harm to others to get what they want. They are good at reading social situations. They are very patient due to their calculating nature and often avoid emotional attachments and commitment.Unlike the other two traits that make up the dark triad, Machiavellianism is not a permanent personality trait. Machiavellians will display this trait only in certain situations, under certain conditions.Therefore, they might seem genuinely kind and caring at one moment, and then act surprisingly Machiavellian the next moment, depending on what’s at stake.Generally, Machiavellians have a “do or die” attitude. They will do whatever it takes to get what they want.PsychopathyThis is a personality trait that is associated with low or lacking empathy, antisocial behavior, guiltlessness and lack of remorse, manipulation, high impulsivity, interpersonal hostility and heartless social attitudes.Psychopaths are unusually bold, with little or no fear, high tolerance to stress, unfamiliarity and danger, and high levels of social assertiveness and self-confidence.Studies have shown that the connections among the components of the brain that are responsible for emotions are weak in psychopaths, which gives psychopaths the inability to feel emotions deeply.Psychopaths also have unusually high thresholds for disgust. They will engage in unethical or disgusting actions without the slightest feeling of disgust. Psychopaths are also largely irresponsible and tend to show blame externalization, where they place the blame on others, even if t hey are at fault.Forced into a corner, they might admit their blame, though they will not feel any shame or remorse even when caught in the wrong. They also have a very low tolerance for frustration and are highly aggressive.THE LINK BETWEEN THE DARK TRIAD AND SUCCESSThe three traits that make up the dark triad all seem like negative traits. Yet, when brought together, they often lead to success.According to this 15 year longitudinal study, individuals who exhibit narcissistic and psychopathic tendencies attain higher levels of financial attainment and are more likely to get to the top of the organizational hierarchy.Another research conducted by Bond University forensic psychologist Nathan Brooks found out that 21% of senior professionals (about one in every five) in the United States have clinically significant psychopathic traits.This becomes even more significant when you consider that psychopaths only constitute 1% of the general population. Various other researches and studies support the notion that dark triads tend to be more successful.This research found that narcissistic individuals tend to earn higher salaries, while Machiavellians were more likely to advance and to be satisfied in their careers.What is the reason behind this? Why do the bad guys win even at the workplace?Apparently, there is a bright side to these dark traits. One study examining the overlap between positive and negative personality traits found that personality traits such as high self-esteem, extraversion, curiosity, and openness to new experiences were generally higher among individuals with the dark triad personality.Apart from having the above positive traits, individuals with a combination of the three dark traits also have a knack for exploiting others in order to achieve their goals.Dark triad personalities are also more likely to be competitive in nature, even if they do this by inhibiting cooperation and altruism at work.Below, we take a look at how each dark triad influ ences success.NarcissismIndividuals high in narcissism, with their grandiose self-confidence and their sense of entitlement and superiority, are more likely to seek out leadership positions at work, since this will give them a sense of status.Their high level of confidence also plays a role in helping them nab leadership positions â€" after all, confidence is one of the characteristics of a good leader.Since they care a lot about their public image, narcissistic individuals are also careful to make good first impressions, especially during job interviews.Because of this, they tend to land better jobs and earn higher salaries than the average person. With their huge self-confidence and sense of entitlement, narcissists are also more likely to initiate negotiations and negotiate favorable terms for themselves.Narcissistic individuals are also more comfortable networking and getting others to notice and pay attention to them.This gives them an advantage in situations like sales and pre sentations. Instead of moving with the crowd, they are not afraid to innovate and shift paradigms. Whereas average people are afraid of the criticism that comes with non-conformity, narcissists thrive in controversy.Finally, owing once again to their self-confidence, they are not afraid to seek and apply for new opportunities.Of course, the more a person seeks opportunities, the more likely they are to find them. Even when they get rejected, narcissists do not give up.After all, they believe that that they are God’s gift to mankind, therefore if someone rejects them, then it is that person’s fault.MachiavellianismMachiavellians, on the other hand, are driven by their goals. They will stop at nothing to achieve their goals.According to a 2009 paper by Jones and Paulhus, Machiavellians tend to display higher motivation than the average person. They are more focused and are willing to work harder to achieve their goals.According to the same paper, Machiavellians also thrive in situ ations that provide the opportunity for manipulation. Whereas other people find situations such as negotiations and confrontations to be awkward, Machiavellians actively seek out such situations.To Machiavellians, the only important thing in the world is their desired goal. Everything else is an obstacle that must be dealt with, even if it means deceiving or manipulating others.Driven by their goals, Machiavellians are more likely to notice their shortcomings and take corrective action, such as improving their skills. This makes them more likely to achieve success compared to the average person.Machiavellians also have a high degree of charm. They know what they want and they understand that they need other people to get it. They use their charm to rope in others to help them achieve their goals.They also have no problem manipulating the truth to suit them. For instance, a Machiavellian will not think twice about lying in his resume if he believes that doing so will give him a highe r chance of landing the job.Given that many organizations do not follow up with former organizations to verify facts, this can give a Machiavellian a significant advantage over the average person.PsychopathyThe distinguishing characteristic of psychopaths is that they lack empathy and are not capable of feeling any deep emotion.This means that psychopaths are more likely to make better decisions, considering that research and studies have shown that emotions lead to irrational behavior.One research in particular set out to test the effect of emotional detachment in psychopathy on decision game through a game referred to as the ultimatum game.The game places power in one player’s hands and then examines the rationality of the other player’s decision. In the game, the first player is given a certain amount of money, say $100 and told that he can keep the money on one condition.He is supposed to share some of the money with the second player, and it’s up to him to decide how much he will give to the second player. He can give him as much as little or as much as he wants.If the second player accepts the offer, the second player gets the proposed amount and both of them can keep their share. If the second player rejects the offer, then neither of them gets to keep any money.Since the second player does not have money to begin with, it would be rational for them to accept any offer. Even if player one offers them $1, it makes more sense to take the dollar instead of walking away empty-handed.Surprisingly, the research found that most average second players rejected offers beyond a certain level. If they felt that an offer was unfair, they rejected it, which means that both players got nothing.They players also exhibited an electrodermal response, which means that the decision elicited a subconscious response from them.When the experiment was replicated among people with psychopathic traits, the researchers found that the psychopathic players made better decisi ons. They accepted offers that were rejected by non-psychopathic players. The psychopathic players also showed lower levels of electrodermal response.The findings from this experiment give us a clue into why individuals with psychopathic traits might be more successful at the workplace.Their decisions are not clouded by emotion. This can give the psychopath a significant advantage over the average person, especially in situations where there are huge emotions behind a decision.For instance, let’s assume that an organization is struggling with reduced revenue and is trying to find solutions. One solution is apparent. If the organization fires 500 people, it will become more profitable and avoid going bust.The average manager might have a hard time making such a decision. He might be worried about what people will think of him and the anguish that the fired employees might go through.In the end, he might even come up with a different but less effective solution to avoid firing 500 p eople.A psychopath, on the other hand, would make a decision without giving a damn about the fired people, which is of course the better decision.Tying Everything TogetherWe have seen that each of the three dark traits can give an individual distinct advantages over the average person. When brought together, the combined advantages can add up and become quite significant.A dark triad personality is full of self-confidence, entitled and is quite good at making good first impressions. He is charming and charismatic, knows how to put his goals before everything else and has no trouble manipulating people to achieve these goals.Finally, he does not care about the feelings of others and will have no trouble making difficult decisions even if others might not be happy with the decisions.These are the ideal traits of a leader, and it is therefore not surprising that many dark triads end up in leadership positions.DOWNSIDES OF THE DARK TRIADWhile we have seen that the dark triad can improve an individual’s chances of achieving success, it is not all sunshine and roses. There are some major downsides of the dark triad.According to this paper, the success of dark triads is usually short lived and often comes at a cost to both self and the entire organization. In other words, the dark triad helps individuals get ahead but not get along with others.This is why you often hear the terms‘snakes in suits’ and ‘toxic leadership’.Dark triad personalities are also more likely to be associated with issues such as lying, deception, unethical behavior, cyber-aggression and white collar crime, such as internet fraud, Ponzi schemes, malfeasance, insider trading, embezzlement and corruption.The dark triad is also linked to higher incidents of counterproductive workplace behaviors, such as bullying, absenteeism, theft, sabotage, turnover and so on.Many dark triads also have trouble outside their working life. The traits that give them an edge in the boardroom are the same tra its that cause problems in their social lives.WRAPPING UPThe dark triad refers to individuals who exhibit a set of the three dark traits of psychopathy, Machiavellianism and narcissism.While each of these is a negative trait, individuals displaying mild levels of three traits can achieve high levels of success.Brought together, the three traits result in individuals who are full of self-confidence, are good at making impressions, are charming and charismatic, goal oriented and have no problem stepping on others’ toes to get where they want.Unfortunately, while the dark triad can lead to success, the success often short-lived and comes at the cost of the whole organization.

Thursday, May 21, 2020

Attention Deficit Hyperactive Disorder ( Adhd ) - 3337 Words

Introduction: History The question of the century is: does Attention Deficit Hyperactive Disorder (ADHD) even exist? Also, if it does exist, are children being over diagnosed or overmedicated? Some believe it is a combination of societal changes and outlooks on behavior and some believe it is due to the booming industry of psychopharmacology and over diagnosis (Hinshaw Scheffler, 2014). There is no question that this disorder is the number one diagnosis in children today and many people are questioning the credibility of this phenomena. To fully understand the disorder it is important to discuss the history, the controversies that pertain to each side, as well as the treatments that are currently being used today. The recognition of symptoms similar to ADHD have been prevalent in our society for quite some time. According to the World Federation of ADHD, symptoms of this disorder were recognized well before the 1900’s. The history of recognizing attention and its effects dates back to the late 1700’s when Alexander Critchon, a Scottish Physician, wrote a book that discussed a topic called mental derangement, which is viewed as a subtype of what is now called the inattentive type (World Federation of ADHD, 2014). In the 1800’s hyperactivity was recognized in children’s books as the fidgety behaviors appearing in fictional characters, as well as recognizing the over explosiveness of children (World Federation of ADHD, 2014). Then in the 1900’s there was a markedShow MoreRelatedAttention Deficit Hyperactive Disorder ( Adhd )1145 Words   |  5 Pages Attention Deficit Disorder and Attention Deficit Hyperactive Disorder To Medicate or Not to Medicate with Adderall? Meghan L. Gonzales National University Attention Deficit Disorder and Attention Deficit Hyperactive Disorder To Medicate or Not to Medicate with Adderall? 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Wednesday, May 6, 2020

How Tv Commercials Influence Consumer Cosmetic Products...

Content Abstract 2 Chapter One: Introduction and Overview 4 1.1 Research background 4 1.2 Introduction of selected case 6 1.3 Research aim and questions 10 1.4 Methods of the study 11 1.5 Research significances 11 1.6 Thesis structure 12 Chapter Two: Literature Review 12 2.1 Advertising 13 2.1.2 TV commercials 18 2.1.3 Elements of TV commercials 21 2.2 Customer behavior 23 2.2.1 Theoretical foundation 23 2.2.2 Factors influence consumers purchase decision 24 2.3 The relationship between advertising and customer behavior 26 2.3.1 The aspects influencing advertising information 26 2.3.2 Consumer response process: AIDA Model 27 2.3.3 Previous studies related to topic 29 2.3 Summery and hypotheses 31 Chapter Three:†¦show more content†¦Each respondent receives a questionnaire package that includes the questionnaire itself, a consent letter and a free gift (SK-II cosmetics samples). And each respondent is asked to fill the questionnaire there and then. All the numerical data from questionnaires are imported in SPSS 18.0, for frequencies, percentages and means. Grounded research results, the female customers are the main group of investigation (93.97%). The respondent aged 31-45 form the largest age groups (40.96%) while the ones over 60 are the smallest age groups. The monthly income of respondents is range from 3000RMB to 12000 RMB (68.66%). As well, the most respondents have bachelor educational background (45.78%). Overall, SK-II’s TV advertisements on toner products exert a moderate impact on Chinese customers’ decision of purchase (=2.98). Further, relied on AIDA modal, it could be seen that the SK-II TV advertisements influenced Chinese customer the most in the attention stage (=3.64). TV commercial elements also exert moderate influence on Chinese customers’ purchasing decision on SK-II toner products (=3.18). Specifically, SK-II’s product brands have a high impact on Chinese buyers’ toner purchasing decision (=3.18) while the company’s product presenters and persuasive messages inShow MoreR elatedConsumer Behavior and Marketing: Factors Influencing Consumer Behavior1865 Words   |  8 PagesConsumer Behavior Marketing In their process of goods and services consumption customers are influenced by different factors that marketers study in order to satisfy customer’s needs. This research made on consumer behavior is important for companies in order to successfully establish their marketing plan, to sell their products or services and also to establish a good relationship with customers. In this paper work the three factors that were chosen to describe the impact on consumer behaviorRead MoreAdvertising and Its Effect on the Demand Curve2038 Words   |  9 PagesHowever, what purpose does advertising serve for consumers and suppliers in the market? In this report, it is to examine the relationship between advertising and the market demand curve. Moreover, the impact that advertising brings toward the consumers and the company supplying the product or service. It is no doubt that peoples’ income is always limited relatively to peoples’ wants. Consumers therefore have to make choices among different products and services (Pamp;S) to satisfy their unlimitedRead MoreEffects of Advertisement on Indian Children3450 Words   |  14 Pagesaged 7-15. Methods: Cross-sectional study was conducted on children and parents with two separate independent questionnaires. 500 students from schools and 120 families are the subject of the study. Results: Rise in the sales of junk food, growth in TV ads, harmful content broadcasting, and no regulation over unhealthy food and development of bad habits among children. 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In advertising, sales message is conveyed to millions of buyers for influencing the consumer choice of goods in the market. Again it is advertising that has enabled the businessman to make continuous mass production for the wide market. Though these have been criticized from the opponents of advertisements regarding the high cost and misleadingRead MoreEssay about Consumer Behaviour: Case Example of Loreal5020 Words   |  21 PagesConsumer Behaviour For a product or service of your choice select a print or broadcast advertisement or campaign. Using appropriate theories and modules explain how your chosen marketing communication seeks to influence consumer behaviour. 1. Knowledge and understanding of psychological core: attention, perception, motivation, learning, attitude, and memory. 2. 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Alexander the Great Free Essays

The film was a second-rate epic. One problem is the fight scenes, the fight scenes may look realistic in the time it was released but for modern audiences it may seem to look like it lacks imagination and the effects were too simple. The lack of imagination and creativity is seen all throughout the film. We will write a custom essay sample on Alexander the Great or any similar topic only for you Order Now The director’s work wasn’t actually bad but this kind of film must have been dealt with someone whose form of direction must exhibit more of creativeness and must be imaginative enough to illustrate what kind of life and time the story took place. The main character, Alexander undergoes a remarkable character change, but what is missing is the emotional depth that would emphasize that transformation. Robert Rossen’s version of Alexander the Great displays practical professionalism. The screenplay did not concentrate on Alexander but it is concentrated on the conflict in his family that he went through. The story begins at a time that Greece is divided between Spartans, Athenians, and Macedonians, in 356 B.C. Fredric March played as Philip of Macedonia and he’s role is that he led his troops in a war to defeat Greece when his son Alexander is born. The birth of baby Alexander caused Philip’s closest mentors to urge Philip to put to death not only Alexander, but also Alexander’s mom Olympias, played by Danielle Darrieux). The exact motive behind everyone’s extreme dislike for Olympias is not totally obvious, but it seems to be about ethnic conflict. As a result, Philips council sees Alexander merely as an illegitimate child who doesn’t deserve the throne. In the opening half hour a great deal of time was devoted in the movie depicting the relationship between Alexander and Aristotle, his teacher. Well nobody is sure of how historically accurate this interpretation, but Rossen used the character to creatively smother the wide-ranging idea of his film. The events shown in the film seem to mostly disagree with the written claims of Alexander being an extremely ill-tempered, egotistical, and contemptuous ruler. There were some lines of dialogue that shows Alexander wants to spread Greek Culture, but then he is so unsympathetic to some Greeks like Memnon. The script did not build up the character of Alexander that much for the audience to understand his motivations. Another confusing part if the film is the love story of Alexander and Barsine, the wife of Memnon. One can guess that Rossen used the character of Barsine as a vessel to stimulate a third act which seems to be incompatible with the tone of the film. The finale of the film shows Alexander leaving India and back to Greece, but the journey wasn’t of clear purpose. There was no natural development in character and the majority of the supporting cast is forgettable. Some elements of the film, like Alexander’s affair with the daughter of the Persian king, are only implicit. The make up and costume design imply homoeroticism, but did not explicitly showed Alexander’s bisexuality. The most provoking element of the film Alexander the Great is not that it’s an awful picture, because it exhibits skilled acting, production design, cinematography, and scoring throughout, despite the fact that nothing is astonishing. It is nothing of these exhibit extraordinary points and maybe it is because of Robert Rossen himself. He himself was the director, writer, and producer of the film, and he is expected to be passionate of his craft. How to cite Alexander the Great, Papers Alexander the Great Free Essays Alexander the great was born in July 356 B. C. to his father Phillip II. We will write a custom essay sample on Alexander the Great or any similar topic only for you Order Now Alexander’s father prepared him for a life a conquests and legacies by allowing young Alexander to take over the battle of Chaeronea. This was a very important battle for Alexander since it showed his leadership skills considering he was only 16 years old. After the battle of Chaeronea, Alexander’s father, Phillip II, was assassinated. Now a new ruler at the age of twenty would emerge to the Macedonia people, he was know as Alexander the Great. Alexander the Great conquered many battles leading to the outstanding legacy of his empire. One of Alexander the Great’s conquests was overtaking the Persian Empire in 334 B. C. E. Controlling an army of 37,000 men, Alexander marched them into Asia Minor. Victory after victory eventually leads him and his army to central Asia. Along the way Alexander makes allies with many people appointing rulers as he goes. The battle of Issus, fought in 333 B. C. E. , was another victory Alexander could add on to his list. His advantage to this battle was a narrow field that allowed his men to overtake the enemy. After the victory at Issus, Alexander moved to Egypt, where he became pharaoh. Alexander’s magnet personality allowed him to control the people around him. Another conquest of Alexander the Great was his battle with the Persians at Gaugamela. At this time Alexander had moved his army into the Mesopotamian Kingdoms. Taking over the Persian treasuries at the Persian capitals awarded Alexander and his army with cosmic amounts of gold and silver. Finally in 330 Alexander became the Great King of the Persians when Darius, the current king of the Persians, was assassinated. This is one example of a conquest that would lead to one of the many legacies Alexander carries on today. Having the satisfaction of being the Great King of the Persians was not enough for Alexander. He knew that he was destined for more. He moved into India by 327 B. C. E. , just in time for the battle at Hydaspes River. This battle proved to be an opening for India to obtain Greek political and cultural influence. This appeared to be one of the many legacies Alexander will pass on throughout his short lifespan. In June 323 B. C. E. Alexander the Great died at the age of 32 from battle wounds, exhaustion, and excessive alcohol intake. Although Alexander the Great’s reign was fairly short lived, his legacies live on to this very day. Incontestably, he was one of the greatest generals of all time and one of the most powerful personalities. Spreading Hellenism throughout the Middle East and into Asia and establishing city-states molded by Greek influence only flourished after his death. Stopping at nothing to accomplish what he wanted proved to be a key factor in what made him so great. Overall, Alexander the Great proved time and time again that he could conquer whatever he set his mind to. Having a strong leader to follow like his father only set Alexander up for success. He defeated army after army by implementing his swift decisions and clever tactics. He left the world completed changed from what is once was. Through the conquests of Alexander the Great, he was able to set up legacies that are still implemented today. How to cite Alexander the Great, Essay examples Alexander the Great Free Essays | Alexander the Great| | | Craig Wilson| 11/12/2012| | Alexander was the son of Philip II of Macedonia. He was born in Pella, Macedonia’s capital city in 356 BC. Alexander was tutored by Aristotle, one of the greatest philosophers and smartest men of the time, from when he was 13 until he was 16. We will write a custom essay sample on Alexander the Great or any similar topic only for you Order Now He was also leader of the Companions, which was a group Philip II made to protect him from would be assailants (Alexander the Great Biography) (historyofmacedonia. org). In 340 BC Alexander’s father, Philip II, left for Thrace. While he was away, he left Alexander in charge of the kingdom. While Alexander is in charge, a Thracian tribe of Maedi in north-eastern Macedonia started a rebellion. Alexander took swift action. He assembled an army and led them against the rebels. Alexander was easily able to defeat the rebels and capture their city, which he renamed Alexandropolis. At the age of 18, Alexander was given a commanding rank among the senior generals of Macedonia as they invade Greece (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). The battle of Chaeronea, in 338 BC, was the final battle between Athens and the forces of Macedonia. It is a hard vicious battle that proved to be very taxing on both sides. However, the Macedonian forces pull out a very narrow victory and Athens is finally subdued. In celebration, the Macedonians decide to have a Dionysus festival when they return home in 336 BC. While attending this festival, Philip II is approached by an ex-lover with whom he had a child. He had earlier promised that the child would have a high ranking place in his army, but now he refused to acknowledge that the child even belonged to him. Philip II was so conceded that he assumed the woman was approaching him for another night of pleasure, but instead she killed him by slitting his throat. After his father is slain, Alexander takes over as ruler of the Macedonian Empire in 336 BC (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Immediately after Philip II’s death, the places he conquered began to revolt. Alexander, being the great leader that he is, easily stomps out the rebellions. Alexander then looks to take over Persia, which is at this point led by Darius III. When they reach Persia and begin to fight, Alexander’s troops tear through the Persians and appear almost invincible against them. As he defeats the Persians, he is recruiting the defeated soldiers instead of killing them. This expands his troops and allows him to keeps the numbers of his armies high so he can stay and fight longer (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). The soldiers he tries to recruit eagerly accept his offer. The soldiers do this because he offers them pay, and he tells them that they are free to leave whenever they please. Alexander only asks that his troops be able to marry Persian women. Alexander does this in hopes that it will unite the Persian people with his (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). In 331 BC, the Battle of Gaugamela, which is the final battle between Darius III and Alexander the Great, takes place. The Persians are horribly defeated at this battle. Their leader, Darius III, is finally slain, and the Persian’s main city, Persepolis, is sacked and burned to the ground. After the battle, Alexander takes Roxanne of Bactria as his wife, which his men highly disapprove of (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Alexander then moves on to conquer Babylon, and pushes on to the Indus valley. Here Alexander and his troops meet heavy resistance that they have never seen before. War elephants are used against Alexander and his men, and they have no idea how to combat against the huge beasts. So Alexander orders that they retreat and come in a few weeks stronger than before to conquer he Indus valley tribes, but his men disagree. At this point Alexander and his men have been out conquering for about ten years and his men are ready to return home. So his men organize a mutiny against him, which he easily disbands. Alexander realizes his men’s fatigue and does decide to return home to Macedonia (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). On their way home, Alexander decides to throw a party to raise his men’s moral. Even though Alexander’s men advise him against it because they can tell he is sick, he begins to drink heavily. This is a bad idea because he is believed to have had yellow fever at the time. Alexander eventually drinks himself into a coma, but somehow comes out of it and survives two more days with his sickness. He has no heir in line for the throne, so while he is on his death bed his men ask him who will be the next ruler. Alexander just laughs and says, â€Å"Whoever is the Strongest. † Alexander’s death was in the year 322 BC (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Since he left no heir, Alexander’s kingdom was split into three different parts. Egypt is taken by Alexander’s right hand man, Ptolemy. Ptolemy took samples of every new plant he found and became the world’s first botanist. Ptolemy Egypt, even though it was near ruins, turned out to be the most durable of the three. Seleucid Asia is next. It has the best resources out of the three, but is the least stable of the three and a complete failure. The instability is caused by Seleucid trying to force Greek tradition on the Persians, and the Persians are constantly rebelling. The third and final part is the homeland of Alexander the Great, and the most fought over. It was taken by Antigonus, and even though there was still a great deal of instability here, it was to a lesser extent than that of Seleucid Asia (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Works Cited Alexander the Great Biography. 1996-2012. 30 October 2012 http://www. biography. com/people/alexander-the-great-9180468. Culverhouse, Mr. C. History Teacher Craig Wilson. October 2012. historyofmacedonia. org. Alexander the Great(Alexander of Macedon) Biography. 2001-2003. 30 October 2012 http://www. historyofmacedonia. org/AncientMacedonia/AlexandertheGreat. html. How to cite Alexander the Great, Papers

Sunday, April 26, 2020

St. AnselmS Ontological Argument For The Experience Of God. Ess

St. AnselmS Ontological Argument For The Experience Of God. Gods existence may vary from philosopher to philosopher, but according to the late St. Anselm, Archbishop of Canterbury there was absolutely no doubt that Gods presence is certain, and yet the philosopher desires the understanding of faith. As stated; if god cannot be thought to exist, then whomever which may be conceived, only a fool would believe that he God does not exist. Only a fool says from his or her heart there is no God, was the largest idea discussed in the presentation quoted by Anselm. It is one thing for an object to be in the understanding, and another to understand that objects exist, he both, has it in has understanding and he understands that it exists because he has made it. There is not a doubt that there exists a being, than which nothing greater can be conceived. And it exists both in the understanding and in reality, then, so truly than a being which nothing greater can be conceived to exist, our God? If a mind could conceive of a being better then thee, the creature would rise above the Creator; and this is absurd. God can be conceived to not exist; but in the later, not at all. For example, no one who understands what God is can conceive that God does exist; God is that than which a greater cannot be conceived. The nonexistence of that than which a greater cannot be conceived is inconceivable. Gaunilos argumentative criticism claims that in the dual existence, with understanding and in reality, for this reason it must exist. For if it does not exist, any lord who really exists will be more excellent than God. If man should try to prove to that his existence should no longer be doubted and me by such reasoning that God exists, for he ought to show first that the hypothetical excellence of God exists as a real and indubitable being or spirit, or one whose existence is uncertain in our understanding. basic writings of st. aslemn Philosophy

Wednesday, March 18, 2020

How Studying Abroad Can Change Your Life

How Studying Abroad Can Change Your Life You have already read about the inspiring experience of Judy Su and Ellen Wall who studied in Denmark. Both of them enjoyed the time spent abroad and advice you to go for it as well. However, you may still think how will I actually benefit? What studying abroad can give me and how can it influence my personal development? Our great big world is getting smaller by the day. The Internet allows us to connect with people and cultures around the world with almost no effort. In fact, you probably already have social connections with people of different races and in different countries. So, why is studying abroad so life-changing? Make New Connections Although Twitter and Pinterest might connect you with people around the world, there is nothing better than actual face-to-face interaction. Study abroad allows you to finally meet all those people in real time. In addition, you can make new friends with people who are very different from you, giving you better perspective of your own life. And, you can make important connections that will help you become more successful in your future career. Become Fluent In Language According to the Department of Labor, translators and interpreters are expected to be one of the top 15 fastest growing occupations in the nation over the next 20 years. In fact, a study by MIT showed that learning a foreign language brings in an average of 2% more annual income, with more exotic languages (Chinese, Arabic, Russian) earning considerably more. By studying abroad, you get the best possible language training by being fully immersed in your language of choice. You’ll have more earning potential and a better chance for employment upon graduation. Find Out Who You Are Odds are good that you have spent most of your life in one country, one state, or even one city. You may not have had a lot of opportunities to try things outside of your comfort zone. Studying abroad gives you the option to try new things in a relatively safe environment where there are few impacts on your â€Å"regular† life. That means, if you try something and fail (or don’t like it), it won’t matter as much as if you were back at home with the people you grew up with. Learn To Be An Independent Leader Studying abroad is a perfect way to learn the ropes of being on your own. You’ll learn great life skills of making travel appointments, connecting with local help resources, and getting a job. You’ll learn to know what you want and how to get it through skills of discipline, hard work, and determination. By the time you come home, you’ll have more motivation to succeed and leadership skills to bring people along for the ride. Solve Problems Studying abroad is not always easy. It can be frustrating experience as well. You might feel homesick. School tasks, policy and life in general might be totally different in your host country than in your homeland. Don’t stress. Studying abroad gives you the opportunity to use these trials as tools for growth. And, when you return home, you’ll have a much better perspective on what are â€Å"real problems† and what are â€Å"mere inconveniences†. Gain Global Perspective More than any other lesson, study abroad teaches you that your actions never happen in a vacuum. By living in a different culture, you realize that human experience is universal. You’ll find out that people who look and think differently share the same core values and priorities as you do. And, you’ll also discover that people who are geographically separated still have incredible influence on each other. This global perspective will help you be a more compassionate leader and also will make you a better employee and citizen in future. Studying abroad is often spoken of by college students as one of the most â€Å"life-changing experiences† they had during their course of study. The reason for that is learning new skills in new environment, which eventually last longer and are more relevant in your life than those you obtain during regular college classes. What do you think you could gain from a study abroad program? Have you completed one already? What advice would you give a new student preparing to study abroad? Please, share your thoughts with us!

Monday, March 2, 2020

Helpful Lessons for Warm Fires in the Firewood Poem

Helpful Lessons for Warm Fires in the 'Firewood Poem' This Firewood Poem was written by the wife of World War I British Hero Sir Walter Norris Congreve.  Lady Celia Congreve is believed to have written it around 1922 for a published book entitled  Garden of Verse.  This particular verse expresses how information in the form of a poem can both beautifully  describe things and serve as a guide for burning wood. This poem fetchingly describes the value of certain tree species for their ability to provide or failure to provide heat from seasoned and unseasoned wood. Lady Congreve likely composed the poem using traditional English folktales passed down through the centuries. It is amazing how accurately and charmingly the poem captures the properties of firewood. The Firewood Poem Beechwood fires are bright and clearIf the logs are kept a year,Chestnuts only good they say,If for logs tis laid away.Make a fire of Elder tree,Death within your house will be;But ash new or ash old,Is fit for a queen with crown of gold Birch and fir logs burn too fastBlaze up bright and do not last,it is by the Irish saidHawthorn bakes the sweetest bread.Elm wood burns like churchyard mould,Een the very flames are coldBut ash green or ash brownIs fit for a queen with golden crown. Poplar gives a bitter smoke,Fills your eyes and makes you choke,Apple wood will scent your roomPear wood smells like flowers in bloomOaken logs, if dry and oldkeep away the winters coldBut ash wet or ash drya king shall warm his slippers by. Lady  Congreves Firewood Explained Traditional folk legends are quite often expressions of early wisdom acquired over time and passed along by word of mouth. Lady Congreve must have taken anecdotes from these to compose this very accurate depiction of the properties of wood and how different tree species burn. She especially pens praises for beech, ash, oak and aromatic fruit trees like apple and pear. Wood science and measurements of the heating properties of wood totally support her recommendations. The best trees  have a dense cellular wood structure that, when  dry, have greater weight than lighter woods. Wood that is dense will also have to ability to produce more heat over a longer period of time with longer-lasting coals. On the other hand, her assessments of chestnut, elder, birch, elm, and poplar are spot on and deserve her bad review. They all have low wood cellular densities that rapidly burn with low heat but few coals. These woods produce a lot of smoke but very little heat. Lady Celia Congreves  poem is a cleverly written but non-scientific approach to selecting firewood. It is certainly supported by the sound science of wood burning and heating values.

Saturday, February 15, 2020

Queer Essay Example | Topics and Well Written Essays - 1250 words

Queer - Essay Example The most common being those of homophobia because the word queer means deviant sexual practices that are frowned upon by the society. It can also mean strange sexual characteristics ranging from being a hamerphrodite to having abnormal genitalia. When an individual is not a heterosexual as the society dictates, then that person is referred to as a queer for being a lesbian or gay. Those people who have changed from being female to being males or vice versa are also regarded as queers by the society. The society we live in chooses to assign the word queer to this group of persons because they do not conform to the accepted gender roles assigned to them by the community. Gender has been divided since time in memorial into two groups. According to Bornstein, â€Å"choice between two of something is not a choice, but rather the opportunity to subscribe to the value system which holds the two presented choices as mutually exclusive alternatives and our choice puts us into the system that perpetuates the binary† (Bornstein 101). Different cultures assert that we belong to either one of the two chosen genders without question. If a person chooses not to belong to any of the two, then they are branded as outcasts. Bornstein wonders if the bi-polar gender system were a group and if its members were following rules that they can neither question nor be capable of challenging making group become more like a cult (Bornstein 103). In this context, gender is made up to look like a club for the privileged where the members, exhibit patterns both structural and behavioral that are common to cults (Bornstein 103). In his book â€Å"The Trouble with the Normal†, Warner says â€Å"even after fifty years of resistance, loathing for queer sex, like loathing for gender non conformity remains powerful†(Warner 48). This illustrates the society’s unwillingness to accept those who do not practice what their culture dictates as normal, especially if they are t o be accepted under consideration of sex only. The lesbian and gay movement in America was expected to shed more light on sexuality, but it did not because according to Warner in his book it shows that even after these â€Å"queer† people declared their sexual orientation to the public, they did not get the reaction they expected from â€Å"straight† people as envisioned. The end to stigmatization that they were used to did not end, but it, in fact, escalated because the abuses and threats now had a defined target (Warner 50). In his book, Warner uses the term queer to stand for the sexual acts that gays and lesbians engage in, it is also used to represent those who are sexually oriented towards homosexuality. Queers are understood to be separate from the other part of the population, and their political rights activist movements advocate that they be considered under the minority or special group category. The society we live in makes it hard for these people to be as similated into the community and be perceived as normal because it needs a group to dominate, have power over and control. Even if, the gays and lesbian movements did not arise, the culture we practice has always had a way of isolating an element in a society that is portrayed as queer so that there can be something for the society to frown upon and discriminate. The culture we live in, designed gender in such a way that it would

Sunday, February 2, 2020

MRIs and Other Issues in Medicine Essay Example | Topics and Well Written Essays - 750 words

MRIs and Other Issues in Medicine - Essay Example An X-Ray is also used to image internal structures of the body, but opposed to an MRI, an X-Ray is a type of high-energy radiation. X-Rays are made of electromagnetic radiation with wavelengths between ultraviolet and gamma rays, and are most often used in low doses for making images of internal body structures and in higher doses for treating cancer. A CT Scan (CAT Scan) is again, another form of viewing the internal structures of a person's body. CT Scans are in fact a computerized series of X-Rays, which can reveal tumors and small strokes in the brain. A computer is used to generate a three dimensional image, which are then analyzed and displayed for diagnostic purposes. An MRI is most often used for studying nerves, muscles, ligaments, bones, and other tissues in the body. Problems such as a disc herniation in the spine or masses or tumors within soft tissues are seen well on an MRI image. MRIs are most helpful and most commonly used by orthopedic surgeons; an MRI is particularly helpful at diagnosing many common orthopedic problems. Therefore the most probable explanation as to why and MRI would be ordered is if orthopedic problems are perceived to exist in a patient. What Would it be an Appropriate Situation for an MRI not to be Done There are several proper explanations for why an MRI would not be ordered for a patient. Firstly, an MRI is not the most accurate test. Although an MRI is useful in the diagnosis of many conditions, it is not 100% accurate in all cases, which means sometimes the problem will not show up in the MRI. Another primary reason as to why an MRI might not be ordered is because an MRI is usually "not the first step." (Cluett, 2006). In other words, there are other steps which should be taken in an attempt to figure out the problem, rather than immediately ordering an MRI. Lastly but certainly no less importantly, is the fact that an MRI is only a diagnostic test, and not a treatment. "An MRI gives some people peace of mind, but will do nothing to change the symptoms of your condition." (Cluett, 2006). Are There any Limitations on an MRI Although MRIs have major technological advantages when compared to other imaging modalities, there are also certain limitations which are present. Disadvantages are there, such as the fact that because of the small bore of the magnet, some patients experience claustrophobia and often have difficulty cooperating in the study. As well, some obese patients cannot be studied by an MRI. Patient throughput is also slower than comparative imaging

Friday, January 24, 2020

Sigmund Freud :: Psychoanalysis

Sigmund Freud   Ã‚  Ã‚  Ã‚  Ã‚  Psychoanalysis, method of treating mental illness, was Sigmund Freud’s most recognized work. In 1938, Freud was eighty-two years old and was forced to flee to London because he was Jewish. He died the following year with many accomplishments and went through plenty of hardships in his life time. That’s why Sigmund Freud has influenced American politically, socially, and ideology because he changed the country’s perception on how people think, dream, and the things they do.   Ã‚  Ã‚  Ã‚  Ã‚  Sigmund Freud was born on May 6th, 1856 in Frieberg, Moravia. Which is present day Czech Republic. Sigmund Freud was the son of Jacob and Amalia Freud. Sigmund’s family was Jewish, the population of Frieberg was one hundred and thirty Jews, out of four thousand and five hundred ,and the rest were Catholic. During this time period Jewish people had to move to different countries because they were persecuted or had legal restrictions, banishments or slaughtered. That’s when the Freud’s moved to Tysmenite. This was popular for Jews and it was the center to Jewish learning and scholarships. Sigmund had two half brothers from his fathers first marriage. Then Sigmund Freud’s parents had another son and named after Amalia brother. The baby died the same way her brother did. After that she zoned away and didn’t take care of Sigmund. They hired a maid to take care of things. A couple years later, Jacob and Amalia started to have kids agai n. They had five daughters and another son. Little bit after that Sigmund’s father’s business collapsed and things started to fall downhill for the family.   Ã‚  Ã‚  Ã‚  Ã‚  Sigmund Freud did outstanding in school, he received his medical degree from University in 1881. Before he became interested in the medical field, he wanted to study natural science and to solve challenging problems concerning scientists. Sigmund Freud was influenced by many people. Right after Sigmund finished school, he changed his career to a psychiatrists. Between 1885 and 1886 he went to work in a clinic in Paris with Jean Charcot. Then later in 1886 opened a private practice in Vienna. He devoted half an hour everyday to self-analysis. His psychiatric expanded when he became a professor at Vienna University. Sigmund’s first book was published in 1895, Studies in Hysteria, the co-author was Josef Breur. The next ten years of Sigmund’s life he was working with Josef Breur. In 1908, was the first international Psychoanalytic Congress developed.

Thursday, January 16, 2020

Radio and Television in Mass Media Essay

A form of media that revolutionized the way humans communicate was the radio. David Sarnoff is the best candidate for the man who put radio on the map. Although it may have not been his choosing, the sinking of the Titanic in 1916 put his name in the record books. For three days straight, the young Sarnoff decoded messages from the sinking ship from his office in New York (Wells 36). The Titanic broadcast was groundbreaking, because it showed and economically profitable way by which radio could be used as a medium of mass communication for ordinary families (Wells 36). By 1930 transmitters were popping up in cities around the nation. A record 30 million households had a set, and the one set per household was becoming a reality (Wells 42). The power of radio was not really noticed until a monumental broadcast in 1939. H.G. Wells’ â€Å"War of the Worlds† broadcast brought a whole nation to its knees and caused widespread panic among millions of viewers. Hours after the broadcast, people from coast to coast were thrown into panic, believing monsters from Mars, invulnerable space ships were destroying the earth. They took to cars, ran out to warn neighbors, traffic was jammed, church services were ended. Four times during the show the listeners were reminded that they were hearing a dramatization, but many citizens couldn’t see past. After the incident, Wells told reporters that radio is a popular democratic machine for disseminating information and entertainment (Naremore 38). The power of radio was soon known, and this incident brought light to it. Today there more than 575 million radios in America alone (Encyclopedia Britannica). The latest study from the National Broadcasting Company found that 90.5 percent of the adult population listens to some type of radio during the week. Today, Clear Channel Communications owns over 1,200 radio stations across the United States, and Cumulus, the second largest owns 266 stations. (Grant, Meadows 141). With the FCC eliminating caps on ownership, one day everyone may be listening to the same news, spun whichever way Clear Channel feels like spinning it; to the left wing, or the right. Traditional radio is facing its toughest battle these days though. Satellite radio is sweeping through the market like a wildfire; with CD-quality sound, and hundreds of channels to choose from, who wouldn’t spend the ten dollars a month to have  XM or Sirius? Although both companies reported losses in mid-2004, each service looks to become profitable by the end of 2005 (Grant 142). Radio will be hard-pressed to keep up with satellite. XM’s digital music library is among the world’s largest – 1.5 million titles and counting. Out of the 121 channels available on XM, 68 are 100% commercial free 24 hours a day, year round, with over 1500 hours of live programming every week. Although XM and Sirius only represent radio’s 4.5 million subscriptions only represents a fraction of radio’s 290 million weekly listeners, the number of satellite subscriptions is expected to double in 2005 (Bachman 4). On Christmas Day 2004, over 50,000 subscribers signed up for satellite radio service. If both companies hit their projections, there will be 7.7 million satellite radio subscribers by January 2006 (Bachman 4). Satellite radio isn’t the only next generation radio system on the market. In 2004, 10,000 HD radios were sold, with prices ranging from $500-$1,000. B the end of 2005, Strubble predicts there will be a t least 600 HD radio stations, covering 80% of the U.S. and about 100,000 HD radios sold. HD radio representative John Smulyan believes, â€Å"WE think this is one of those opportunities for game-changing radio business† (Bachman 5). Television began with three companies that still dominate the airwaves, ABC, NBC, and CBS. In a world of subscription, these companies till offer free TV, but the ratings are going more towards cable. The clean cut programming that was once aired is being replaced with a plethora of violence and political propaganda that may ruin television. Television ranks just behind radio in penetration in the U.S. With over 106 million home, or 98% of the U.S. population having televisions, there is a plethora of sets ready to catch signals for people to view. Network TV has emerged over the last two decades as the dominant vehicle for interpreting national politics. TV has become the major source of news for the population, and the only news source for others. The problem is that politicians and journalists feed off each other like leeches. The politician needs the journalist for their messages to reach the intended audience, and journalists need the politicians to have something to write about. The coverage politicians seek gives them an outlet from which to speak. Those  who look good in the media can make a good image for themselves. The real problem comes when the news turns out to be propaganda, causing action from an opposing side that leads to deception. More than propaganda, violence seems to be the hot topic debated daily by politician and parent alike. Can what you child sees on television affect how he lives his/her life? E.B. White once said that â€Å"television is going to be the test of the modern world† (Simons 151). There is no doubt that television has become the central activity in homes today. Its ability to entertain, teach and persuade has huge impact on viewers. In the United States 98% of households have at least one set (Simons 149). What is astonishing is that children are watching an average of 7.5 hours a day (Simmons 149). One of the main concerns with television programming is the violence viewed by children that cannot understand the differences between fantasy and reality. Davidson, in a issue of Rolling Stones, agreed that â€Å"children are vulnerable to television between the ages of 2 to 8 years because of their maturational inability to separate what they view from reality† (qtd. in Simmons 152). Violence was such an issue that is came under consideration in the 50s and 60’s in Congress. The findings supported the idea that a casual relationship existed between television violence and aggressive behavior. The National Coalition on Television Violence has classified the Mighty Morphin Power Rangers as the most violent program ever studied, with almost 200 violent acts per hour (Simmons 150). In an experimental study involving 5 to 11 year olds, children who watch Power Rangers committed seven times more aggressive acts than those who did not. Shows such as these caused a large number of accidents and quarrels due to the children imitating the characters actions. There is no doubt that the television programming has engulfed the U.S. population. As of 2003, 71.3% of U.S. households received cable programming (Grant, Meadows 29). This fact is amazing, because cable had only been around for fifty years. Not only programming is changing, but how we receive it as well. In May 2002, the FCC set a deadline by which all U.S. commercial television broadcasters were required to be broadcasting digital television signals. This date was a little early though, but by September 2003, 38 of 40 stations in the 10 largest markets in the United  States began broadcasting digital television signals (Grant, Meadows 28). By early 2004, 1.5 million household were watching HDTV, and that number is going to rise sharply. This means clearer sound and displays, recordable content, and crisp, clear reception of the same channels that have always been around. What if new 16Ãâ€"9 television sets make news broadcasts look weird or maybe cartoons might not look good on a widescreen set? There is no telling where the television market will go, hopefully bigger and better; but will content become more subtle, or so radical that new laws must be made to subdue? â€Å"Radios.†Encyclopaedia Britannica Online. 1999. Encyclopedia Britannica. 13 February 2005 Grant, August and Jennifer Meadows. Communication Technology Update. Oxford: Focal Press, 2004. Naremore, James. The Man who caused the Mars Panic†. Humanities, Vol 24 (2003) 38-40 Simmons, Betty Jo, Stalsworth, Kelly, Wentzel, Heather. â€Å"Television Violence and Its Effects on Young Children.† Early Childhood Education journal Vol 26 (1999): 149-153 Wells, Alan. Mass Media and Society. Palo Alto, National Press Books. 1972

Wednesday, January 8, 2020

Essay about My Personal Experience in Research Projects

Research Experience I have proactively engaged in research activity throughout my undergraduate program. I had my first research experience in Dr. B Anand’s lab, Indian Institute of Technology (IIT), Guwahati, during my second year. The aim of the project was to study the non-fluorescent beta-barrel structured proteins and engineer its amino acid sequence to make them into fluorescent ones. Our approach was mainly based upon the studies of Green Fluorescent Protein (GFP) from a jellyfish Aequorea victoria. Tools like Python programming language, Gromacs, Ribosome, PROSS, and Pymol were used to study the structural components of non-fluorescent proteins. I gained invaluable†¦show more content†¦I was challenged with cloning ydeH gene into the pJT118 plasmids which are green light sensitive. The ydeH gene produces a protein named diguanylate cyclase, which induces the production of c-di-GMP in Rosetta strain. This project gave me an opportunity to participate and win silver at Internationa l Bio-molecular design competition (BIOMOD) 2012 held at Wyss Institute, Harvard University, USA. Most of the molecular genetic techniques were extensively used in my project. During this internship, apart from gaining deeper technical experience, I realized that I could work on a research problem with a certain degree of independence, figuring out right approaches and proposing useful experiments. I acquired more confidence in my aptitude for research and it has been boosted while working on my undergraduate projects. As a part of my undergraduate thesis, I worked on a project ‘Extraction and analysis of beauvericin, a mycotoxin produced by Beauveria bassiana and its cytotoxic effects on the SF-21 (immortalized pupal ovarian cells isolated from Spodoptera frugiperda) cell line’ under the guidance of Dr. Gurvinder Kaur Saini, IIT Guwahati. Beauvericin metabolite was extracted from the Beauveria bassiana isolates UB17 and UB21, by using n-hexane extraction method and the presence of beauvericin was analyzed and confirmed with High Pressure Liquid Chromatography (HPLC) and Mass spectroscopy (MS). CytotoxicShow MoreRelatedData Catalog For Enterprise Geodatabase1008 Words   |  5 PagesSpatial information is usable when it has metadata, as it is straightforward to follow and find datasets. GIS data catalog for Enterprise Geodatabase is a project which allows acquiring information regarding the availability of GIS datasets and related properties such as quality, description, the point of contact, extent, etc. The audience for the project are the internal customers looking for data. 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